Introduction
Founded in 2020, BMSG is a Japanese music management and label led by SKY-HI. Within just five years, BMSG has become a leading force in the music industry, home to artists such as BE:FIRST, Novel Core, and Aile The Shota.
To celebrate its 5th anniversary in 2025, BMSG is hosting a groundbreaking project: “BMSG STREET GALLERY.”
This event transforms the entire Shibuya district into a massive art museum, blending music, art, and street culture into an immersive city-wide installation. In other words, the streets themselves become a living gallery.
Event Overview
- Name: BMSG STREET GALLERY
- Dates: September 17 (Wed) – 23 (Tue), 2025 (with some exhibitions continuing until the end of September)
- Location: Across Shibuya, Tokyo (Shibuya TSUTAYA, Center-gai, Jinnan area, near Shibuya PARCO, etc.)
- Theme: GRAND CHAMP
SKY-HI describes the concept as “turning the entire city of Shibuya into a giant art gallery.” The goal is to showcase BMSG’s five-year journey and signal its future ambitions.
Concept: “GRAND CHAMP”
The theme “GRAND CHAMP” reflects both BMSG’s achievements in its first five years and its determination to continue growing stronger.
It conveys the spirit of challenge, creativity, and unity between the artists and their fans, visualized through bold urban art and interactive installations.
Four Main Exhibition Zones
Zone B: BEYOND 5 YEARS
Location: SHIBUYA TSUTAYA (1F, B1F, 7F)
- Showcasing BMSG’s five-year history through photos and videos.
- Special merchandise and collaboration café available.
- Schedule: 1F (Sep 17–23), B1F & 7F (Sep 17–28).
This is the ultimate spot for fans to revisit BMSG’s most iconic moments.
Zone M: MEMORIAL STREET
Location: Shibuya Center-gai
- Flags displayed along the street, illustrating BMSG’s history in chronological order.
- Visitors can experience the story of BMSG simply by walking through the area.
- Schedule: Sep 17–30.
The familiar Shibuya streets are transformed into a “street timeline”, immersing fans and passersby alike.
Zone S: SHOWCASE OF TALENTS
Location: Jinnan, Shibuya
- Inspired by SKY-HI’s book “To Not Kill Talent”.
- Interactive exhibits: special artworks that react to flash photography.
- Schedule: Sep 17–23.
This area represents BMSG’s philosophy of nurturing and unleashing talent, offering visitors a first-hand interactive experience.
Zone G: GRAND CHAMP MURAL
Location: Near Shibuya PARCO
- A massive mural measuring 6.4m × 14m titled “BMSG 5th Anniversary Picture Scroll.”
- A visually stunning landmark that dominates the street.
- Schedule: Sep 15–21.
This monumental piece will surely become a popular photo spot during the event.
Why BMSG STREET GALLERY Stands Out
- The entire city as the venue
Unlike traditional art exhibitions, the gallery takes place across Shibuya itself. The urban environment merges seamlessly with art and music. - Interactive experiences
From murals to photo-reactive displays, visitors can engage directly rather than passively observing. - Expanding beyond the fanbase
By occupying public spaces, the exhibition naturally attracts non-fans and international visitors, making BMSG’s message accessible to everyone.
Significance for Fans
- A bridge between past and future
Fans can revisit BMSG’s milestones while also looking forward to what lies ahead. - A shared cultural experience
Shibuya, a hub of Japanese pop culture, becomes a stage where fans and newcomers alike can connect with BMSG’s vision. - Music × Art fusion
The project transcends music and creates opportunities to appreciate BMSG from an artistic and cultural perspective.
Conclusion
“BMSG STREET GALLERY” is not just a music event. It is a city-wide installation that turns Shibuya into a living gallery, celebrating the label’s five-year journey and its future aspirations.
For long-time fans, it is a chance to relive unforgettable moments. For first-time visitors, it is an opportunity to discover BMSG’s story and vision through art in the heart of Tokyo.
As BMSG steps into its next chapter, this anniversary project serves as both a celebration and a declaration: the journey has just begun.
