Japanese seven-member dance and vocal group BE:FIRST is set to release their highly anticipated new song “Secret Garden.” Scheduled for digital release on August 25, 2025, this track is a passionate R&B tune rooted in 2010s R&B, reimagined with a modern touch. It expresses deep respect and love for music, using romance as a metaphor.
Alongside the release, the music video (MV) will premiere on YouTube. Below, we summarize the release schedule, MV premiere details, and the musical background of the song.
MV Premiere Date and Content Schedule
The “Secret Garden” MV will premiere on August 25, 2025, at 9:00 PM JST on BE:FIRST’s official YouTube channel.
In addition, a series of promotional events and streaming content will be rolled out before and after the release.
August 25, 2025 (Mon)
- 0:00 AM – “Official Audio” premiere (YouTube)
- 8:20 PM – TikTok Live
- 8:30 PM – Instagram Live
- 8:40 PM – YouTube Live
- 9:00 PM – “Music Video” premiere (YouTube)
Following Schedule
- Aug 27, 9:00 PM – Additional YouTube premiere
- Aug 28, 4:00 PM – Stationhead listening party hosted by LEO
- Aug 29, 10:00 PM – Another YouTube premiere
- Aug 30, 7:00 PM – YouTube livestream event
This ensures that fans will enjoy a week filled with exclusive BE:FIRST content.
Genre and Production Background
- Genre
“Secret Garden” is a modern R&B track, deeply influenced by 2010s R&B, but refreshed with a contemporary sound design. It blends passion, sophistication, and emotional depth, showcasing BE:FIRST’s artistry. - Production Team
The song was created during a co-writing camp in Los Angeles with top international producers:- David Arkwright (Grammy-nominated producer)
- Mishon Ratliff (singer-songwriter with soulful R&B roots)
- Ben Samama (multi-instrumentalist and producer)
Together, they crafted a song that connects global influences with BE:FIRST’s unique style.
- Lyrics and Theme
Using romance as a metaphor, the lyrics depict respect and deep affection for music, represented by the concept of a “secret garden” — an intimate, hidden place filled with passion. - Commercial Tie-in
The track is also featured as the Unilever 2025 campaign song, boosting its visibility beyond the music scene. - Group Formation
Notably, this marks BE:FIRST’s first release as a six-member group, symbolizing a new chapter for the band.
Upcoming Releases
- Digital Release: August 25, 2025
- 8th Single “Sora” (September 17, 2025) – “Secret Garden” will be included in this single release.
- Best Album “BE:ST” (October 29, 2025) – The track will also be featured on BE:FIRST’s first best album, set for release in the fall.
Quick Summary Table
| Item | Details |
|---|---|
| MV Premiere | August 25, 2025, 9:00 PM JST (YouTube) |
| Digital Release | August 25, 2025, 0:00 AM |
| Genre | Modern R&B rooted in 2010s R&B |
| Production | Co-written in LA with David Arkwright, Mishon Ratliff, Ben Samama |
| Theme | Love for music, expressed through a romantic metaphor |
| Commercial Tie-in | Unilever 2025 campaign song |
| Group Line-up | Six-member BE:FIRST |
| Related Releases | Sept 17 – Single “Sora” / Oct 29 – Best Album “BE:ST” |
